Job Description
SEO Specialist

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SEO Specialist
Responsibilities include:

As a SEO Specialist your responsibility includes manage all search engine optimization and marketing activities. More about this role:

✓ Track, report, and analyze website analytics and PPC initiatives and campaigns.
✓ Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
✓ Optimize copy and landing pages for search engine marketing.
✓ Perform ongoing keyword discovery, expansion and optimization.
✓ Research and implement search engine optimization recommendations.
✓ Research and analyze competitor advertising links.
✓ Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Requirements:

✓ BS/MS degree in a quantitative, test-driven field.
✓ Proven SEO and SEM experience, also in managing PPC campaigns across Google, Yahoo and Bing.
✓ Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
✓ Experience with A/B and multivariate experiments.
✓ In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
✓ Up-to-date with the latest trends and best practices in SEO and SEM.

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