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As a SEM Specialist your responsibility includes manage all pay-per-click (PPC) marketing activities. More about this role:
✓ Plan, optimize, implement, and analyze organic and paid search engine marketing activities.
✓ Create and manage campaigns expenses (Keywords, Adgroup, Adtext).
✓ Perform keyword research and outline SEM strategies for the company.
✓ Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
✓ Track, report, and analyze website analytics and PPC initiatives and campaigns.
✓ Optimize copy and landing pages for paid search engine marketing campaigns.
✓ Research and analyze competitor advertising links.
✓ BS/MS degree in Marketing or a quantitative, test-driven field.
✓ Proven SEM experience and success managing PPC campaigns.
✓ Up-to-date with the latest trends and best practices in search engine marketing.
✓ In-depth experience with bid management tools.
✓ Experience with website analytics tools.Experience with website analytics tools.
✓ Strong analytical skills and experience generating SEM reports.
✓ Familiarity with A/B and multivariate experiments.
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