Job Description
Product Marketing Manager

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Product Marketing Manager
Responsibilities include:

As a Product Marketing Manager your responsibility includes lead outbound marketing, present products in ways that will strengthen company's brand and boost sales. More about this role:

✓ Generating new business, increasing company's market share and exceeding the target sales figures with profitable growth
✓ Collaborating with other Project Managers (PMs), hold training seminars and other events to promote product
✓ Follow and analyze market trends to position products
✓ Develop product marketing strategies (pricing, advertising, product launching)
✓ Craft compelling messages across marketing channels (landing pages, ad campaigns)
✓ Work with various teams (design, content, acquisition, product, sales) to implement strategies

Requirements:

✓ Bachelor’s degree in related field is preferred
✓ Proven experience as a Product Marketing Manager, Brand Manager or similar role
✓ Background in design and copywriting is a plus
✓ Experience in market analysis
✓ Familiar with product marketing tactics (e.g. integrated marketing campaigns)
✓ Working knowledge of web analytics tools (Google Analytics, WebTrends)
✓ Excellent communication skills

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