Job Description
Brand Strategist

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Brand Strategist
Responsibilities include:

As a Brand Strategist, your responsibility includes grow our reputation in the market and appeal to a larger audience. More about this role:

✓ Support the sales team to come up with strategic sales proposals and secure inventory availability for clients
✓ Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
✓ Collaborate with content partnership and product colleagues to develop, test, execute, and measure ideas for specific brand and agency clients
✓ Conduct competitive research to identify our strengths and weaknesses
✓ Design promotional campaigns for new products and markets
✓ Develop our social media strategy
✓ Assess the performance of our advertising campaigns and events

Requirements:

✓ Bachelor's degree in related field
✓ Work experience as a Brand Strategist or similar role in Marketing
✓ Communication and writing skills
✓ Excellent understanding of the full marketing mix
✓ Experience in developing marketing strategies based on market segmentation

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