Interview candidate will not be so much of hard work anymore. Use this following interview questions template to hire the right candidates.
Marketing Associates manage the daily administrative tasks of a Marketing department and support its advertising campaigns. Candidates for this role should have a good understanding of sales and marketing metrics (e.g. conversion rates and web traffic.) As part of the hiring process, consider assigning a project or series of small tests to evaluate how candidates calculate KPIs using Excel formulas or other software you use.
✓ How would you measure the effectiveness of a campaign?
✓ What metrics would you include in a spreadsheet that shows results from our advertising channels over time?
✓ How do you think people discover our brand?
✓ What is your experience with paid advertising methods, like PPC or sponsored content campaigns?
✓ What steps do you take to conduct a competitor analysis?
✓ How can SEO increase traffic to our online content?
✓ Describe an integrated marketing campaign you recently worked on. What channels did you use and why?
✓ When you need to explain marketing results, do you prefer reports or presentations? Why?
✓ Describe a marketing campaign you worked on that failed. What happened and what did you learn from the experience?
✓ Besides Marketing, what other internal teams do you usually collaborate with? (e.g. Sales and Product) Mention one to two team projects and describe your role in them.
✓ Describe the most difficult advertising project you’ve worked on. What challenges did you face and how did you overcome them?
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