Interview candidate will not be so much of hard work anymore. Use this following interview questions template to hire the right candidates.
Look for a candidate who is always plugged into the marketing activities of their brand’s competitors, as well as the feedback of their customers. In some situations, it may be best to find a brand manager who has has experience in your specific industry.
✓ Talk about the importance of brand management. Why does it matter?
✓ How would you describe your own personal brand?
✓ What are some of your favorite marketing campaigns?
✓ How do you stay updated on the latest tools and trends?
✓ What would you do to learn about a new brand during your first week at work?
✓ How would you describe our product’s customers?
✓ In as much detail as possible, describe a go-to-market strategy that you recently worked on.
✓ How do you know when to change a product’s pricing?
✓ Describe the structure of your current/previous team. What are their roles?
✓ Describe a time you gave a colleague constructive criticism.
✓ What kinds of clients have you worked with?
✓ What would you do if your most important client hated your work?
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